Get to software buyers first.
Priority Path gives your sales team earlier access to newly qualified leads before they're released to other vendors.
Same qualified lead. Earlier access.
Priority Path is a timing upgrade to Telephone Qualified Leads. Lead quality and qualification detail stay the same. What changes is when your team receives the lead.
Leads are released in stages.
When a prospect completes a call with a software advisor and becomes a qualified lead, Priority Path participants receive staged early access before standard distribution.
Important note: If a lead is going to fewer than three vendors, Priority Path does not apply.
Speed-to-lead changes outcomes.
Across a sample of 7,700 calls to prospects, our own qualification team were 2.3 times more likely to reach the prospect with a call in the first hour than with one made 2½ hours later.
Key benefits
Higher likelihood of reaching buyers before competitors.
Better chance to shape the first buying conversation.
Improved connect and meeting rates for responsive sales teams.
Fair slot allocation across participating vendors.
Ability to enable, pause, or stop participation any time.
Guarantees you receive our most popular leads.
We limit the number of vendors each lead is shared with, which means many of our telephone-qualified leads are oversubscribed. As a Priority Path customer, you're guaranteed access to these high-demand opportunities.
Priority Path is priced as an uplift on standard cost per lead. You only pay uplift on leads delivered through Priority Path.
Position #1
+100%
Position #2
+75%
Position #3
+50%
Priority Path works best for teams that act fast.
If your team can follow up quickly, earlier release timing can materially improve outcomes. If your team cannot act quickly, stay on standard Telephone Qualified Leads until response speed improves.
Best fit criteria
SDR or AE follow-up within minutes, not hours.
Clear inbound response playbook.
Strong call and email cadence in first 24 hours.
Common questions about Priority Path.
If your team is fast, Priority Path gives you a real timing edge.
Keep your current lead quality and gain earlier access to in-market buyers before standard distribution.