The Lead Advantage Stack for software vendors.
Four layers of structured advantage: awareness, access, timing, and conversion. Use one layer or combine them to compound your opportunities with our software buyers.
The Lead Advantage Stack Gives You Coverage at Every Stage of the Buyer Journey.
A group of modular demand generation products built specifically for software vendors. Each layer addresses a distinct part of the buying cycle - from early research to evaluaton meetings. Together, they create compounding advantage for your sales and marketing team.
Intent Data
First-party buyer intent signals from organizations reasearching software in your market.
Learn more →Targeted Sales Leads
Telephone Qualified and Marketing Qualified sales leads matched to your customer targeting.
Learn more →Priority Path
Timing advantage for your sales ream through early access to telephone qualified leads.
Learn more →How the Lead Advantage Stack Works.
Start with one layer or combine several. Add or remove products at any time.
Choose your layers
Select the products that match your demand generation goals.
Define your customer targeting
Set up your customer targeting: industry sector or specialty, size, location etc.
Decide your budget
Tell us the initial monthly budget your comfortable with. Grow as you see success.
Why 150 software vendors use the Lead Advantage Stack.
Built for software marketing teams that are measured on performance, not activity volume.
All product layers are matched to your customer targeting. No wastage.
You only pay for opportunities and prospects. No subscription costs or setup fees.
Fully flexible budget controls - move your spend up or down depending on your needs.
Ready to build your Lead Advantage Stack?
Configure your stack in three minutes. Get a recommended rollout plan based on your customer targeting and marketing goals.